guinnessworldrecords
Guinness World Records
Tracking since
18.10.2022
Region
GB
Category
Media & entertainment
Following
655
Followers
28.46M
Videos
1.55K
Hearts
565.81M
AI-Powered Insights
Account Overview
@guinnessworldrecords (Guinness World Records) is averified TikTok creator with 28.5M followers and 565.9M total hearts. Creating content in the Media & entertainment niche, this United Kingdom-based creator maintains a strong 6.14% engagement rate, indicating highly engaged followers. With 1551 videos published, they average 364.8K hearts per video.
Growth Analysis
📈 Explosive Growth: @guinnessworldrecords has experienced remarkable growth of over 1000% over the past 30 days, adding approximately 28.4M new followers. This exceptional growth rate places them among the fastest-growing creators in their category.
Recent Momentum: The past week shows accelerated growth at 306%, suggesting viral content or increased visibility.
Engagement Insights
👍 Good Engagement: At 6.14%, audience engagement exceeds typical benchmarks.
Hearts-to-Follower Ratio: Each follower has given an average of 19.9 hearts, suggesting room for increased content engagement.
Content Efficiency: Averaging 18.3K followers per video published. This exceptional conversion rate suggests highly viral content.
Content Strategy
Posting Frequency: Highly active creator posting 11 videos per week on average. This consistent output helps maintain audience engagement and algorithm favorability.
Optimization Opportunities: Balanced metrics suggest steady performance. Testing different content types and posting times could unlock new growth.
Niche Strategy: As a Media & entertainment creator,
Milestone Predictions
Growth Projections (based on current over 200% monthly rate):
⚡ Note: These projections assume continued viral growth, which typically moderates over time.
Comparative Analysis
Performance Rankings:
• Follower Count: Top 1% of all creators (Elite tier) • Engagement Rate: Top 30% for audience interaction • Growth Rate: Top 1% for monthly expansion (Viral growth)
Overall: Strong performance across multiple metrics places this account well above average in the TikTok ecosystem.
Strategic Recommendations
Strategic Recommendations:
- Niche Optimization: Study top creators in your niche and adapt successful content formats to your unique style.
- Monetization Opportunities: With your substantial following, explore brand partnerships, TikTok Creator Fund, and merchandise opportunities.
- Cross-Platform Growth: Leverage your TikTok success on Instagram Reels, YouTube Shorts, and other platforms to diversify your audience and income streams.
Following
Followers
Videos
Hearts
| Date | Following Change | Following Total | Followers Change | Followers Total | Videos Change | Videos Total | Hearts Change | Hearts Total |
|---|---|---|---|---|---|---|---|---|
| Jul 03 2025 | 655 | -122 | 28,458,455 | +1 | 1,551 | +97,006 | 565,811,135 | |
| Jul 02 2025 | 655 | -217 | 28,458,577 | +1 | 1,550 | +79,922 | 565,714,129 | |
| Jul 01 2025 | 655 | -239 | 28,458,794 | +1 | 1,549 | +81,282 | 565,634,207 | |
| Jun 30 2025 | 655 | +123 | 28,459,033 | 1,548 | +96,928 | 565,552,925 | ||
| Jun 29 2025 | 655 | +186 | 28,458,910 | 1,548 | +84,137 | 565,455,997 | ||
| Jun 28 2025 | 655 | +634 | 28,458,724 | +1 | 1,548 | +110,359 | 565,371,860 | |
| Jun 27 2025 | 655 | +2,841 | 28,458,090 | +1 | 1,547 | +224,313 | 565,261,501 | |
| Jun 26 2025 | 655 | +4,566 | 28,455,249 | 1,546 | -2,834,754 | 565,037,188 | ||
| Jun 25 2025 | 655 | +3,757 | 28,450,683 | 1,546 | +466,369 | 567,871,942 | ||
| Jun 24 2025 | 655 | -404 | 28,446,926 | +1 | 1,546 | +91,450 | 567,405,573 | |
| Jun 23 2025 | 655 | +599 | 28,447,330 | 1,545 | +99,465 | 567,314,123 | ||
| Jun 22 2025 | 655 | +1,501 | 28,446,731 | 1,545 | +152,306 | 567,214,658 | ||
| Jun 21 2025 | 655 | +1,720 | 28,445,230 | +1 | 1,545 | +118,437 | 567,062,352 | |
| Jun 20 2025 | 655 | +1,086 | 28,443,510 | 1,544 | +88,187 | 566,943,915 | ||
| Jun 19 2025 | 655 | -372 | 28,442,424 | 1,544 | +72,736 | 566,855,728 | ||
| Jun 18 2025 | 655 | -453 | 28,442,796 | 1,544 | +73,028 | 566,782,992 | ||
| Jun 17 2025 | 655 | -101 | 28,443,249 | +1 | 1,544 | +98,857 | 566,709,964 | |
| Jun 16 2025 | 655 | +554 | 28,443,350 | +1 | 1,543 | +117,334 | 566,611,107 | |
| Jun 15 2025 | 655 | +1,264 | 28,442,796 | 1,542 | +108,640 | 566,493,773 | ||
| Jun 14 2025 | 655 | +1,292 | 28,441,532 | +1 | 1,542 | +120,079 | 566,385,133 | |
| Jun 13 2025 | 655 | +1,067 | 28,440,240 | +1 | 1,541 | +98,983 | 566,265,054 | |
| Jun 12 2025 | 655 | +1,569 | 28,439,173 | +1 | 1,540 | +135,411 | 566,166,071 | |
| Jun 11 2025 | 655 | +720 | 28,437,604 | +1 | 1,539 | +84,375 | 566,030,660 | |
| Jun 10 2025 | 655 | +615 | 28,436,884 | +1 | 1,538 | +109,641 | 565,946,285 | |
| Jun 09 2025 | 655 | +2,119 | 28,436,269 | 1,537 | +166,502 | 565,836,644 | ||
| Jun 08 2025 | 655 | +2,522 | 28,434,150 | 1,537 | +181,735 | 565,670,142 | ||
| Jun 07 2025 | 655 | +1,859 | 28,431,628 | +1 | 1,537 | +133,566 | 565,488,407 | |
| Jun 06 2025 | 655 | +2,605 | 28,429,769 | +1 | 1,536 | +170,481 | 565,354,841 | |
| Jun 05 2025 | 655 | +2,674 | 28,427,164 | +2 | 1,535 | +149,233 | 565,184,360 | |
| Jun 04 2025 | 655 | +3,612 | 28,424,490 | 1,533 | +78,502 | 565,035,127 | ||
| Jun 03 2025 | 655 | 28,420,878 | 1,533 | 564,956,625 | ||||
| Daily Avg | +1,212.16 | +0.58 | +27,564.84 | |||||
| Weekly Avg | +7,515.4 | +3.6 | +170,902 | |||||
| Last 28 days | +37,577 | +18 | +854,510 |