kayandtayofficial
✨Kay and Tay✨
Tracking since
12.10.2022
Region
US
Category
Following
46
Followers
11.41M
Videos
1.2K
Hearts
756.75M
AI-Powered Insights
Account Overview
@kayandtayofficial (✨Kay and Tay✨) is a TikTok creator with 11.4M followers and 756.8M total hearts. this United States-based creator has a 2.93% engagement rate. With 1201 videos published, they average 630.1K hearts per video.
Growth Analysis
📈 Explosive Growth: @kayandtayofficial has experienced remarkable growth of over 1000% over the past 30 days, adding approximately 11.4M new followers. This exceptional growth rate places them among the fastest-growing creators in their category.
Recent Momentum: The past week shows accelerated growth at over 500%, suggesting viral content or increased visibility. Growth is accelerating, with recent performance exceeding monthly average.
Engagement Insights
📊 Average Engagement: The 2.93% engagement rate aligns with platform averages.
Hearts-to-Follower Ratio: Each follower has given an average of 66.3 hearts, showing strong content appreciation and viewer loyalty.
Content Efficiency: Averaging 9.5K followers per video published. This strong conversion indicates effective content strategy.
Content Strategy
Posting Frequency: Highly active creator posting 8 videos per week on average. This consistent output helps maintain audience engagement and algorithm favorability.
Optimization Opportunities: With a large following but lower engagement, focusing on community interaction and trending formats could reignite audience interest.
Milestone Predictions
Growth Projections (based on current over 200% monthly rate):
⚡ Note: These projections assume continued viral growth, which typically moderates over time.
Comparative Analysis
Performance Rankings:
• Follower Count: Top 1% of all creators (Elite tier) • Engagement Rate: Top 70% for audience interaction • Growth Rate: Top 1% for monthly expansion (Viral growth)
Overall: Strong performance across multiple metrics places this account well above average in the TikTok ecosystem.
Strategic Recommendations
Strategic Recommendations:
- Boost Engagement: Create more interactive content like Q&As, challenges, or duets. Respond to comments promptly and consider going live to build stronger connections.
- Monetization Opportunities: With your substantial following, explore brand partnerships, TikTok Creator Fund, and merchandise opportunities.
- Cross-Platform Growth: Leverage your TikTok success on Instagram Reels, YouTube Shorts, and other platforms to diversify your audience and income streams.
Following
Followers
Videos
Hearts
| Date | Following Change | Following Total | Followers Change | Followers Total | Videos Change | Videos Total | Hearts Change | Hearts Total |
|---|---|---|---|---|---|---|---|---|
| Aug 23 2025 | 46 | +1,918 | 11,408,400 | 1,201 | +278,838 | 756,748,556 | ||
| Aug 22 2025 | 46 | +1,536 | 11,406,482 | +1 | 1,201 | +335,404 | 756,469,718 | |
| Aug 21 2025 | 46 | +2,213 | 11,404,946 | +1 | 1,200 | +398,763 | 756,134,314 | |
| Aug 20 2025 | +1 | 46 | +1,890 | 11,402,733 | +1 | 1,199 | +399,750 | 755,735,551 |
| Aug 19 2025 | 45 | +2,275 | 11,400,843 | +1 | 1,198 | +401,969 | 755,335,801 | |
| Aug 18 2025 | -1 | 45 | +3,238 | 11,398,568 | +1 | 1,197 | +439,647 | 754,933,832 |
| Aug 17 2025 | +1 | 46 | +3,601 | 11,395,330 | +1 | 1,196 | +404,871 | 754,494,185 |
| Aug 16 2025 | 45 | +3,182 | 11,391,729 | +1 | 1,195 | +352,007 | 754,089,314 | |
| Aug 15 2025 | 45 | +4,630 | 11,388,547 | +1 | 1,194 | +572,901 | 753,737,307 | |
| Aug 14 2025 | 45 | +7,202 | 11,383,917 | +1 | 1,193 | +1,010,714 | 753,164,406 | |
| Aug 13 2025 | 45 | +6,424 | 11,376,715 | +1 | 1,192 | +1,081,816 | 752,153,692 | |
| Aug 12 2025 | 45 | +3,913 | 11,370,291 | +1 | 1,191 | +648,094 | 751,071,876 | |
| Aug 11 2025 | 45 | +5,184 | 11,366,378 | +1 | 1,190 | +612,977 | 750,423,782 | |
| Aug 10 2025 | 45 | +3,923 | 11,361,194 | +1 | 1,189 | +469,030 | 749,810,805 | |
| Aug 09 2025 | 45 | +2,418 | 11,357,271 | +1 | 1,188 | +334,639 | 749,341,775 | |
| Aug 08 2025 | 45 | +2,879 | 11,354,853 | +1 | 1,187 | +480,288 | 749,007,136 | |
| Aug 07 2025 | 45 | +1,431 | 11,351,974 | +1 | 1,186 | +239,760 | 748,526,848 | |
| Aug 06 2025 | 45 | +2,805 | 11,350,543 | 1,185 | +306,338 | 748,287,088 | ||
| Aug 05 2025 | -3 | 45 | +9,858 | 11,347,738 | +2 | 1,185 | +1,179,921 | 747,980,750 |
| Aug 04 2025 | +1 | 48 | +4,726 | 11,337,880 | +1 | 1,183 | +597,530 | 746,800,829 |
| Aug 03 2025 | 47 | +1,667 | 11,333,154 | +1 | 1,182 | +194,815 | 746,203,299 | |
| Aug 02 2025 | 47 | +6,287 | 11,331,487 | 1,181 | +593,955 | 746,008,484 | ||
| Aug 01 2025 | 47 | +12,691 | 11,325,200 | +2 | 1,181 | +1,046,560 | 745,414,529 | |
| Jul 31 2025 | 47 | +11,254 | 11,312,509 | +1 | 1,179 | +873,271 | 744,367,969 | |
| Jul 30 2025 | 47 | +1,928 | 11,301,255 | +1 | 1,178 | +207,874 | 743,494,698 | |
| Jul 29 2025 | 47 | +5,070 | 11,299,327 | +2 | 1,177 | +575,394 | 743,286,824 | |
| Jul 28 2025 | 47 | +5,548 | 11,294,257 | 1,175 | +488,767 | 742,711,430 | ||
| Jul 27 2025 | +1 | 47 | +6,229 | 11,288,709 | +1 | 1,175 | +565,838 | 742,222,663 |
| Jul 26 2025 | -1 | 46 | +7,470 | 11,282,480 | +1 | 1,174 | +631,550 | 741,656,825 |
| Jul 25 2025 | 47 | +9,079 | 11,275,010 | +1 | 1,173 | +1,023,955 | 741,025,275 | |
| Jul 24 2025 | 47 | 11,265,931 | 1,172 | 740,001,320 | ||||
| Daily Avg | -0.03 | +4,595.77 | +0.94 | +540,233.42 | ||||
| Weekly Avg | -0.2 | +28,493.8 | +5.8 | +3,349,447.2 | ||||
| Last 28 days | -1 | +142,469 | +29 | +16,747,236 |